English singer, songwriter, and actress Paloma Faith looks stunning as the new face of Agent Provocateur on September 8, 2015. The 34-year-old singer models the latest Famous Knickers Forever AW 2015 collection. Paloma once worked at the lingerie store's Soho branch in London. (Photo by Alice Hawkins/Splash News and Pictures)

Actress and singer Jennifer Lopez is sprawl over her new lingerie line. The US beauty, 53, poses in a turquoise bra and knickers on a bed in Positano, Amalfi Coast, Italy in the second decade of April 2023. (Photo by The Mega Agency)

Shanina Shaik fuels “Endless Desire” in a new campaign for jewelry designer Jacquie Aiche on October 5, 2023. The stunning model poses seductively in low-cut lingerie and topless under a robe as she showcases the lates handmade fine jewelry from the LA-based designer in the “Endless Desire” campaign. (Photo by Jacquie Aiche/The Mega Agency)

Germany fans cheer after the 2-0 goal for Germany during the UEFA Euro 2024 football match between Germany and Hungary at the public football viewing area in Berlin, Germany on June 19, 2024. (Photo by Jörg Carstensen/AFP Photo)

A picture released by the North Korean Central News Agency (KCNA) shows Kim Jong-un convening an urgent operation meeting at 0:30 am on March 29, 2013 at an undisclosed location, in which he ordered strategic rocket forces to be on standby to strike US and South Korean targets at any time. (Photo by KCNA via EPA)

Dancers Marion Krebs and Judy Ness, right, pose as batter and catcher in front of the Chicago White Sox dugout before start of game with Detroit at Comiskey Park, Chicago, Ill., September 18, 1959. White Sox won, 1-0, to move within two games of clinching the American League pennant. (Photo by AP Photo)

Midfielder Lindsey Horan (9) of Team United States and midfielder Kosovare Asllani (9) of Team Sweden go up for a header during the first round of the Tokyo 2020 Olympic Games at Tokyo Stadium on Wednesday, July 21. 2021. Sweden defeated the United States of America 3-0. (Photo by Toni L. Sandys/The Washington Post)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.