In this handout image provided by Ogilvy, a burger made from cultured beef, which has been developed by Professor Mark Post of Maastricht University in the Netherlands (pictured) is shown to the media during a press conference on August 5, 2013 in London, England. The in-vitro burger, cultured from cattle stem cells, the first example of what its creator says could provide an answer to global food shortages and help combat climate change, was fried in a pan and tasted by two volunteers. The burger is the result of years of research by Dutch scientist Mark Post, a vascular biologist at the University of Maastricht, who is working to show how meat grown in petri dishes might one day be a true alternative to meat from livestock.The meat in the burger has been made by knitting together around 20,000 strands of protein that has been cultured from cattle stem cells in Post's lab. (Photo by David Parry)

A woman takes a photograph of a sculpture titled “Couple Under an Umbrella, 2013” by Australian sculptor Ron Mueck during a preview of his exhibition at the Pinacoteca Museum in Sao Paulo November 19, 2014. (Photo by Nacho Doce/Reuters)

The Olaf balloon glides over Central Park West during the Macy's Thanksgiving Day Parade in New York, Thursday, November 23, 2017. The Macy's Thanksgiving Day parade is the largest parade in the world and has been held since 1924. (Photo by Craig Ruttle/AP Photo)

Vehicles are burning as thousands of people take to the streets during the May Day demonstrations on May 1, 2018 in Paris, France. This month celebrates the 50th anniversary of May 68 when France seen millions of students and striking workers, come onto the streets in demonstrations that changed the country. (Photo by Jeff J. Mitchell/Getty Images)

Australian jouster Kimberly Belcher poses for a portrait in her armour on the sidelines of the jousting tournament at the St Ives Medieval Fair in Sydney, one of the largest of its kind in Australia, September 22, 2016. (Photo by Jason Reed/Reuters)

A woman looks at The Empire State Building and the New York Skyline during a preview of SUMMIT One Vanderbilt observation deck, which is spread across the top four floors of the new One Vanderbilt tower in Midtown Manhattan, in New York City, New York, U.S., October 18, 2021. (Photo by Eduardo Munoz/Reuters)

Italy's Sofia Raffaeli competes in the individual all-around final during the Rhythmic Gymnastics World Championships at the West Japan General Exhibition Centre in Kitakyushu, Fukuoka prefecture on October 30, 2021. (Photo by Charly Triballeau/AFP Photo)

Flight crews of German airliner Lufthansa wear traditional Bavarian folk dress during a photocall to celebrate Oktoberfest at Munich Airport Franz-Joseph-Strauss International on September 15, 2022 in Erding, Germany. Lufthansa cabin crew will dress in the Bavarian traditional costume “Blaudruck Dirndl“ and “Lederhose” on several international flights during the Oktoberfest who kicks off this coming weekend and will run for three weeks. (Photo by Alexander Hassenstein/Getty Images)