A folk artist shakes iron nets with hot charcoals to create sparks during Huohu (fire pot) performance on December 28, 2024 in Nanjing, Jiangsu Province of China. (Photo by VCG/VCG via Getty Images)

In this photograph taken on January 19, 2012, Indonesian schoolchildren hold on to iron cables as they cross a nearly-collapsed suspension bridge at Sanghiang Tanjung village in Indonesia's Banten province to reach their school. (Photo by Kris Aria/AFP Photo)

Cheng Chen (R), a 27-year-old worker at a state-owned enterprise, poses for a photograph with his nephew who is wearing his home-made Iron Man armour, in Xuzhou, Jiangsu province April 13, 2015. It cost Cheng about 500 yuan ($81 USD) to make the armour, which weighs about 4 kilograms, with plastic boards and LED lights, local media reported. (Photo by Reuters/Stringer)

The faces of war have been brought back to life after a series of World War One photographs were expertly colourised. The black and white snaps were painstakingly restored and colourised by photographer Mario Unger (53) from Rotenturm, Austria. Here: One image shows an unidentified American soldier posing with a pistol, helmet, and Iron Cross medal taken from a German soldier, 1918. (Photo by Mario Unger/Mediadrumworld)

Marco Antonio Eguchi of Brazil gets bucked off of Bottoms Up in the first round of the PBR Frontier Communications Iron Cowboy at AT& T Stadium on February 18, 2017 in Arlington, Texas. (Photo by Tom Pennington/Getty Images)

A giant Iron Man statue stands next to a replica Sphinx in Chuzhou, Anhui Province, China on February 21, 2017. (Photo by Sipa Asia/Rex Features/Shutterstock)

A masked man in military fatigues brings a blindfolded Irma Krat, arrested and held by pro-Russian protestors before her meeting with journalists near of occupied police station in Slaviansk, Ukraine, 21 April 2014. Pro-Russian activists are demanding broader autonomy from Kiev and closer ties to Russia. Pro-Russian activists continued occupying government, police and other administrative buildings in eastern Ukrainian cities, in defiance of an ultimatum by the Ukrainian government to lay down their weapons. Russia, the United States, the European Union and Ukraine on 17 April had agreed on steps to de-escalate the crisis in Ukraine during talks in Geneva, Switzerland. (Photo by Roman Pilipey/EPA)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).