A mobile phone cover with a picture of Russian President Vladimir Putin and which reads “Mr President” is seen in this photo illustration taken a in hotel room in Kazan, Russia, July 30, 2015. He may be in charge of an economy in crisis, but if mobile phone covers and souvenir mugs are a barometer of popularity, Russian President Vladimir Putin need not fear for his political future. In fact, Moscow's annexation of Crimea from Ukraine last year has given the memorabilia makers even more material to glorify, sometimes wryly, a president whose image as a champion of Russian national interests in a hostile world is barely challenged in his own country. (Photo by Stefan Wermuth/Reuters)

A woman in costume checks her phone at the Star Wars Celebration convention in Anaheim, California, April 16, 2015. The Star Wars Celebration runs through April 19 at the Anaheim Convention Center. (Photo by David McNew/Reuters)

A boy uses a mobile phone as he sits inside his father's snacks shop along a road in Kolkata, India, February 22, 2016. (Photo by Rupak De Chowdhuri/Reuters)

A young woman takes pictures of the city with her mobile phone, from the glass-floor observation platform, in the Oriental Pearl Tower, in the financial district of Shanghai, on May 9, 2019. (Photo by Hector Retamal/AFP Photo)

A young couple rest on a bench, as a street actor wearing an Angel costume speaks on the phone in Nikolskaya street near the Kremlin in Moscow, Russia, Wednesday, March 31, 2021. (Photo by Alexander Zemlianichenko/AP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.