Call Parade is an ongoing public art project in São Paulo sponsored by Brazilian telecommunications firm Vivo, that paired 100 artists with 100 street-side phone booths giving them free reign to transform the peculiar hooded fixtures into anything imaginable. The exhibition has proven to be extremely popular and Brazilian photographer Mariane Borgomani set out to capture a number of the phones, my favorite of which is the painted day/night treatment above by artist Maramgoní.

A Pataxo woman listens to her cell phone as she waits for the start of the Indigenous people's meeting with Brazil's former President Luiz Inacio Lula da Silva, as part of the 18th annual Free Land Indigenous Camp, in Brasilia, Brazil, Tuesday, April 12, 2022. (Photo by Eraldo Peres/AP Photo)

Cosplayers take a break from the convention to check their phones and get coffee during “Anime Boston 2024” at the Hynes Convention Center in Boston, Massachusetts, on March 30, 2024. The convention is organized by the New England Anime Society and celebrates all things Japanese animation, comics and popular culture. (Photo by Joseph Prezioso/AFP Photo)

A policewoman uses her mobile phone as navy honor guards stand near of a World War Two memorial during celebrations to mark Victory Day in the Black Sea port of Odessa May 9, 2014. Ukraine celebrates the 1945 victory over Nazi Germany during World War Two on May 9. (Photo by Gleb Garanich/Reuters)

An Israeli soldier looks through her cell phone as she enjoys the Ranunculus flowers in a field in the southern Israeli Kibbutz of Nir Yitzhak, located along the Israeli- Gaza Strip border, during the Jewish holiday of Pesach (Passover) on April 12, 2017. (Photo by Menahem Kahana/AFP Photo)

A man takes photo of his colleague with a mobile phone on the burning oil tanker at the ship-breaking yard in Gaddani, Pakistan, November 2, 2016. Reports state that at least eighteen workers were killed and more than 100 were wounded in a blast at Gaddani ship breaking yard near Karachi on 01 November. Initial reports suggest the blast occurred when a gas cylinder exploded inside an oil tanker being broken up for scrap. (Photo by Akhtar Soomro/Reuters)

A woman takes pictures using her mobile phone on a deserted square decorated ahead of Christmas, in Pristina on December 7, 2020, during a government-imposed curfew from 7pm to 5am, as part of preventive measures against the spread of the Covid-19. (Photo by Armend Nimani/AFP Photo)

A mobile phone showing the time at noon, is displayed for a photo in front of an almost empty road with low traffic, during the coronavirus disease (COVID-19) outbreak, in Wuhan, Hubei province, China, March 31, 2020. (Photo by Aly Song/Reuters)