People in a pub druring the Whitby Goth Weekend in Whitby, Yorkshire, where Bram Stoker found some of his inspiration for “Dracula” after staying in the town in 1890 in Whitby, United Kingdom on October 29, 2017. (Photo by Danny Lawson/PA Images via Getty Images)

People out in Aberystwyth on “Booze Black Friday” or “Mad Friday” in Aberystwyth, Wales, UK on December 16, 2016. The “Booze Black Friday” is the last working Friday before Christmas when workers celebrate with their colleagues. Alcohol sales in pubs, clubs and off-licences rise dramatically on this day. (Photo by Keith Morris/Alamy Live News)

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.