Event entertainer Holly Egan poses with a guitar using an angle grinder as Kevin Jay and Nigel Cox spin burning steel wool, sending sparks flying under the A13 in Essex, UK on April 4, 2024. (Photo by Kevin Jay/Picture Exclusive)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sparks are thrown as an employee grinds the edges of a ski at the plant of Swiss ski manufacturer Stoeckli in Malters, Switzerland November 25, 2015. Stoeckli plans to produce some 1,000 pair of skis per year of a special edition for Swiss watch manufacturer TAG Heuer, a brand of LVMH Group. (Photo by Arnd Wiegmann/Reuters)

A long exposure photograph shows a tree burning during the Kincade fire off Highway 128, east of Healdsburg, California on October 29, 2019. California braced on October 29 for the most powerful winds this season that threaten to spread destructive fires raging in the state and could spark new blazes. (Photo by Philip Pacheco/AFP Photo)

This picture taken on February 16, 2017 in Fangshan village in China's coastal province Fujians, shows a villager performing the “eating flowers” ritual. Villagers in eastern China have a unique way of washing away the taint of evil spirits – by bathing in a shower of scorching sparks. (Photo by Johannes Eisele/AFP Photo)