A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

South Korean tightrope walker Nam Chang-dong performs “Jultage” or Tightrope walking during the traditional festival “Dano” at Namsan Hanok village in Seoul, South Korea, 14 June 2021. The festival falls on the fifth day of the fifth month of the lunar calendar. Only 30 audience members were allowed to attend the performance amid the coronavirus COVID-19 pandemic. (Photo by Jeon Heon-Kyun/EPA/EFE)

Firefighters and military officials rescue one of the missing residents from the underground parking lot of an apartment building in Nam-gu, Pohang-si, Gyeongsangbuk-do, which was submerged in heavy rain caused by Typhoon Hinnamno in Pohang, South Korea, 07 September 2022. According to fire authorities, two people were rescued alive and three bodies found out of seven people who were reportedly missing in the incident. (Photo by Kim Hee-Chul/EPA/EFE)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.