The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Photographer Patrick Halls likes to make the people he takes photos of uncomfortable in order to “capture a real emotion”. It is no wonder that for his latest project, he decided to stun his subjects with a taser.

British prime minister Winston Churchill (1874–1965) stops to pet a cat at Liverpool Street Station, 24th May 1952. (Photo by Keystone/Hulton Archive/Getty Images)

A Pomeranian dog sits in a rolling pet carrier in Hong Kong, China on September 4, 2019. (Photo by Kai Pfaffenbach/Reuters)

A cat with a “stegosaurus spine” design cut into its fur is seen next to a dog at a pet shop, in Tainan, Taiwan June 19, 2016. Lee Mei-chen, Taiwanese hairdresser turned pet groomer, shaves paw prints, lion faces and characters from Japanese brand Hello Kitty on to animal backs. The teddy bear design is one of the most complex in the furry repertoire. Photo by Tyrone Siu/Reuters)

Star Wars collector James Burns, 44, poses for a photograph with some of his collection in London December 2, 2015. He said “I've met so many wonderful people, all over the world. It's a wonderful community of likeminded people with an interest in Star Wars. There's nothing else like it”. (Photo by Paul Hackett/Reuters)

An actress dressed as Wonder Woman walks between visitors during the season inauguration of the Madrid Warner amusement park in San Martin de Valdeiglesias, near Madrid, Spain, March 18, 2016. (Photo by Andrea Comas/Reuters)

Cybermen patrol the National Museum of Scotland before the opening of the Doctor Who Worlds of Wonder exhibition in Edinburgh, Scotland on Wednesday, December 7, 2022. (Photo by Murdo MacLeod/The Guardian)