For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A journalist sits next to a dummy during a virtual Toyota test drive, during the press day at the 86th Geneva International Motor Show in Geneva, Switzerland, 01 March 2016. The Motor Show will open its gates to the public from 3th to 13th March presenting more than 200 exhibitors and more than 120 world and European premieres. (Photo by Martial Trezzini/EPA)

A worker works on a “Transformers” replica on the outskirts of Shanghai, June 18, 2014. Li Lei, owner of a small factory, uses his spare time and money to build “Transformers” replicas for rent or sale. The new Transformers movie, which is premiering later this month, has brought the factory many new orders, according to Li. (Photo by Aly Song/Reuters)

Taken by photographer, Denis Budkov, 33, the Plosky Tolbachik is one of a cluster of volcanoes located in the Kamchatka Peninsula in the far east of Russia. After taking a lucky group of tourists to the crater of the flat volcano, the Russian photographer managed to get less than 300 metres away from the spurting jets of lava. Photo: The underground entrance to the volcano resembles a scene from the latest Hobbit movie. (Photo by Denis Budkov/Caters News)

A worker puts the final touch to a replica of a giant eagle and pharaons made with lemons and oranges which shows a scene of the movie “Cleopatra” during the Lemon festival in Menton, southern France, February 10, 2016. Some 140 metric tons of lemons and oranges are used to make displays during the 83rd festival, which is themed “Cinecitta”, and runs from February 13 through March 2. (Photo by Eric Gaillard/Reuters)

British model Jourdan Dunn arrives for the premiere of “The Killing of a Sacred Deer” during the 70th annual Cannes Film Festival, in Cannes, France, 22 May 2017. The movie is presented in the Official Competition of the festival which runs from 17 to 28 May. Dress by Elie Saab Haute Couture. (Photo by Julien Warnand/EPA)

A guest proposes to his companion as they arrive for the screening of “Mektoub, My Love: Intermezzo” during the 72nd annual Cannes Film Festival, in Cannes, France, 23 May 2019. The movie is presented in the Official Competition of the festival which runs from 14 to 25 May. (Photo by Julien Warnand/EPA/EFE)