While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A dachshund portraying a racehorse, trots down Duval Street in Key West, Florida, December 31, 2014. About 175 dachshunds and other dogs participated in the event that preludes four warm-weather takeoffs on New York City's Times Square ball drop. (Photo by Steve Panariello/Reuters/Florida Keys News Bureau)

Policemen look at a wax figure of Rowan Atkinson, dressed as his popular television character Mr. Bean, on display outside a wax figure museum in Guangzhou, Guangdong province, August 24, 2014. (Photo by Alex Lee/Reuters)

A adorable bear cub cant get enough of playing buckaroo – as it hangs onto its mum splashing about in a river. His mum was attempting to catch a fish supper for the pair as the plucky cub continued to jump on her back. And as she was concentrating on her meal the young bear became a distraction. So she sprung into life with him on her back before he was tossed into the water much to his delight. (Photo by Lisa Sidorsky/Caters News)

Two Bulgarian tourists pose in front of the Eiffel Tower in Paris on their last day in the capital on March 24, 2014. (Photo by Franck Fife/AFP Photo)

Muslim women light candles during the “EarthHour” in Jakarta, Indonesia, on March 23, 2013. Hundreds of people observed the global event that encourages people to turn off their lights for 60 minutes. (Photo by Dita Alangkara/Associated Press)

Members of the Times Square Alliance snow clearing team take a photo on a snowbank at Times Square in the Manhattan borough of New York January 23, 2016. A winter storm dumped nearly 2 feet (58 cm) of snow on the suburbs of Washington, D.C., on Saturday before moving on to Philadelphia and New York, paralyzing road, rail and airline travel along the U.S. East Coast. (Photo by Shannon Stapleton/Reuters)

A street performer dressed up as a waiter performs for at Marques de Larios street in downtown Malaga, Spain, July 4, 2016. (Photo by Jon Nazca/Reuters)