A swimmer goes for a dip in freezing temperatures at the Serpentine Lake in Hyde Park, central London on December 1, 2023, as temperatures in the capital dip below zero for another night. The Met Office has issued a yellow weather warning for parts of the UK with freezing temperatures and snow expected in large areas. (Photo by Ben Cawthra/London News Pictures)

Ricky Martin perfoms "La Mordidita" during the Latin Recording Academy Person of the Year gala honoring Brazilian singer Roberto Carlos in Las Vegas, Nevada November 18, 2015. (Photo by Mario Anzuoni/Reuters)

French actress Pom Klementieff (L), Israeli-American actress Natalie Portman (C) and US actress Tessa Thompson pose on the red carpet on arrival to attend the UK Gala Screening of the film “Thor: Love and Thunder”, at the Odeon Luxe in London on July 5, 2022. (Photo by Daniel Leal/AFP Photo)

In this Sunday, March 24, 2019, file photo, free skate pairs gold medalist Sui Wenjing and Han Cong of China perform during the gala exhibition for the ISU World Figure Skating Championships at Saitama Super Arena in Saitama, north of Tokyo. (Photo by Annice Lyn/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

NYC no pants subway ride. Thousands of straphangers took their pants off for the 15th annual "No Pants Subway Ride" hosted by Improv Everywhere. People gathered at seven meeting points throughout the five boroughs at 3PM. All participants met up at Union Square around 5PM to and had a pant-less celebration and the afterparty at Webster Hall. (Photo by Paul Martinka/The New York Post)

A riot policeman watches as a police vehicle burns in Braamfontein, Johannesburg, South Africa, Tuesday, October 25, 2016. Rioters in South Africa set a police vehicle on fire Tuesday and stoned vehicles near a Johannesburg university that has been the scene of sometimes violent protests by students demanding free education. The violence broke out in streets near the University of the Witwatersrand at around the same time that student protesters met and marched off the campus, South African media reported. (Photo by Yeshiel Panchia/AP Photo)