241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.

In this photo illustration a package of Nicotine Gum, which is advertised as helping people stop smoking cigarettes, is seen on January 10, 2012 in Miami, Florida. A study published in the journal Tobacco Control on Monday, reported that the nicotine alternatives, like Nicotine Gum, have no lasting effect on people trying to quit their smoking habit. (Photo illustration by Joe Raedle/Getty Images)

The cruise ship Costa Concordia lies stricken off the shore of the island of Giglio, on January 14, 2012 in Giglio Porto, Italy. More than four thousand people were on board when the ship hit a sandbank. At least 3 people have been confirmed dead and another 50 are unaccounted for. (Photo by Laura Lezza/Getty Images)

The cruise ship Costa Concordia lies stricken off the shore of the island of Giglio, on January 17, 2012 in Giglio Porto, Italy. More than four thousand people were on board when the ship hit a rock off the Tuscan coast. At least 11 people have been confirmed dead and another 24 missing. (Photo by Laura Lezza/Getty Images)

People gather as a crowd of sea lions lay on floating docks at Pier 39 in San Francisco, California May 4, 2015. Hundreds of sea lions began hauling out on the docks following the Loma Prieta earthquake of 1989, and face no natural predators at the pier. (Photo by Robert Galbraith/Reuters)

People carry the body of a man they uncovered from under the rubble of houses destroyed by Saudi airstrikes in the old city of Sanaa, Yemen, Friday, June 12, 2015. (AP Photo/Hani Mohammed)

People dressed as Father Frost, the equivalent of Santa Claus, and Snow Maiden take part in the contest “Yolka-fest-2014” (Fir-festival-2014) in Minsk December 12, 2014. (Photo by Vasily Fedosenko/Reuters)

Following a large air raid by German bombers, local people, coming out of their air raid shelters found a bus standing on end in a large crater, in Balham, London, October 15, 1940. (Photo by AP Photo)