The Arizona State Sun Devils cheer team performs during the second half of the NCAAF game at Sun Devil Stadium on September 01, 2022 in Tempe, Arizona. (Photo by Christian Petersen/Getty Images)

Australian surfer Sally Fitzgibbons rides a wave during the 2023 ISA World Surfing Games at the El Tunco beach in El Salvador on June 6, 2023. (Photo by Marvin Recinos/AFP Photo)

France's defender #07 Sakina Karchaoui (L) and France's forward #11 Kadidiatou Diani (R) celebrate their win at the end of the Australia and New Zealand 2023 Women's World Cup Group F football match between France and Brazil at Brisbane Stadium in Brisbane on July 29, 2023. (Photo by Dan Peled/Reuters)

Chinese honor guards prepare for the arrival of Palestinian President Mahmoud Abbas and China's President Xi Jinping at the Great Hall of the People in Beijing Wednesday, June 14, 2023. (Photo by Jade Gao/Pool Photo via AP Photo)

Paris Saint-Germain's Italian goalkeeper #01 Gianluigi Donnarumma and Salzburg's Serbian forward #21 Petar Ratkov vie for the ball during the UEFA Champions League football match between FC RB Salzburg and Paris Saint-Germain in Salzburg, Austria on December 10, 2024. (Photo by Franck Fife/AFP Photo)

In a handout picture released by the British Ministry of Defence via their Defence News Imagery website on August 22, 2016, Nils Olav the penguin inspects the Guard of Honour formed by His Majesty the King of Norway's Guard on August 22, 2016 at Edinburgh Zoo in Scotland. His Majesty the King of Norway's Guard paid a very special visit to RZSS Edinburgh Zoo to bestow a unique honour upon resident king penguin Sir Nils Olav. Already a knight, the most famous king penguin in the world was given the new title of “Brigadier Sir Nils Olav”. (Photo by Mark Owens/AFP Photo)

Gigi Hadid and Emily Ratajkowski celebrated the opening of the shopping centre by taking part in the evening's ribbon cutting ceremony in Mykonos, Greece on June 30, 2018. (Photo by Richard Young/Rex Features/Shutterstock)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)