While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A woman reacts as she joins around a thousand New Year swimmers, many in costume, braved freezing conditions in the River Forth in front of the Forth Rail Bridge during the annual Loony Dook Swim on January 1, 2013 in South Queensferry, Scotland. Thousands of people gathered last night to see in the New Year at Hogmanay celebrations in towns and cities across Scotland. (Photo by Jeff J. Mitchell)

Devotees wear costumes made of banana leaves as they head to church to attend mass as part of a religious festival, in honor of St. John the Baptist, also known locally as the “mud people” festival, in Aliaga town, Nueva Ecija province, north of Manila, on June 24, 2017. Farmers coated in mud paraded in Philippine villages on June 24 to mark one of the Catholic nation's most colourful religious festivals. (Photo by Noel Celis/AFP Photo)

An army cadet contestant with his kart trailing smoke hits the ramp hard and crashes during the 70 year anniversary soap box derby on April 02, 2023 in Hunstanton, England. Over 40 home built karts raced through the streets of the Norfolk town, around bends and over jumps. The race was first held in1953. (Photo by Martin Pope/Getty Images)

“The Glimmer Twins”, a statue of Rolling Stones Sir Mick Jagger and Keith Richards created by sculptor Amy Goodman (centre), is unveiled at One Bell Corner in Dartford, Essex, UK on Wednesday, August 9, 2023. The statue has been commissioned by Dartford Borough Council to celebrate two of the town's most famous former residents. (Photo by Yui Mok/PA Images via Getty Images)

A Kashmiri farmer picks saffron flowers from a field in Pampore, south of Srinagar, the summer capital of Indian Kashmir, 06 November 2023. Pampore, also known as the Saffron town of Kashmir, is famous for its high quality saffron. It is one of few places in the world where the world's most expensive spice grows. (Photo by Farooq Khan/EPA)

Local resident Rita holds a cat while her neighbour Raisa saws firewood next to their residential building heavily damaged by permanent Russian military strikes in the front line town of Avdiivka, amid Russia's attack on Ukraine, in Donetsk region, Ukraine on November 8, 2023. (Photo by Serhii Nuzhnenko/Radio Free Europe/Radio Liberty via Reuters)

Samir Ayoub, uncle of three Lebanese girls killed along with their grandmother yesterday, by what he says was an Israeli airstrike that targeted their car in which they were traveling between Aytaroun and Aynata, speaks as he mourns them beside the burned car near the Lebanon and Israel border, in the outskirts of the southern town of Aynata, Lebanon on November 6, 2023. (Photo by Zohra Bensemra/Reuters)