“Zeybeks”. That's Dance, Sunward and Zeybeks. (Photo by Hasan Baglar/2014 Sony World Photography Awards)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A model poses backstage ahead of the NLP show at Mercedes-Benz Fashion Week Australia 2014 at Carriageworks on April 7, 2014 in Sydney, Australia. (Photo by Brendon Thorne/Getty Images)

Kirby Chambliss of the United States flies in formation with Matt Hall of Australia, Yoshihide Muroya of Japan and Nigel Lamb of Britain prior to the third stage of the Red Bull Air Race World Championship in front of the Petronas Towers in Kuala Lumpur, Malaysia, on May 15, 2014. (Photo by Joerg Mitter/Red Bull via Reuters)

A model walks off stage in the backstage area during Frankie's Bikinis show at Mercedes Benz Swim Fashion Week in Miami, July 18, 2014. (Photo by Carlo Allegri/Reuters)

Photographers work on the red carpet after the screening of the film “Mad Max: Fury Road” out of competition at the 68th Cannes Film Festival in Cannes, southern France, May 14, 2015. (Photo by Regis Duvignau/Reuters)

British model Demi Rose, 24, showed off her curves in a photo shoot in Tunisia on Saturday, May 4, 2019. The Birmingham-born beauty slipped into a nude two-piece dripping in jewels and went barefoot the photo shoot in a temple. (Photo by KP Pictures)

Revellers dressed as the Devil take part in a parade to celebrate Saint Nicholas Day (Mikulas) in Prague, Czech Republic on December 5, 2022. Meeting Saint Nicholas, the Aangel, and the Devil, who talk to children and reward those who have behaved well during the year with small presents, is tradition in the Czech Republic before the Christmas holidays. (Photo by Michal Cizek/AFP Photo)