German shoemaker Georg Wessels (R) presents shoes to Win Zaw Oo, who according to his medical team, at 2.3 metres (7.5 ft), is Myanmar's tallest man, in Yangon March 26, 2014. (Photo by Reuters/Minzayar)

A fan watches the group A World Cup match between Mexico and Brazil via a live broadcast at the FIFA Fan Fest in Sao Paulo, Brazil, Tuesday, June 17, 2014. Forget the French manicure. It’s Brazil during World Cup, and women here want to flaunt their love of the national team with wacky nail designs. (Photo by Dario Lopez-Mills/AP Photo)

Jill Olsen (R) has her picture taken inside a giant cocoon, from the “Falling Skies” TV series, during the 2014 Comic-Con International Convention in San Diego, California July 24, 2014. (Photo by Sandy Huffaker/Reuters)

People look at French artist Clement Briend's photographic light installation “Divine Trees”, which features images of divine figures highly revered in Asian cultures projected on trees towering over bystanders, during a media preview of the Singapore Night Festival in Singapore August 21, 2014. The Singapore Night Festival begins on Friday. (Photo by Edgar Su/Reuters)

British rally driver Kris Meeke jumps his Citroen over a brow during the fifth special stage of the World Rally Championship (WRC) Rally of Australia, near Bellingen on the New South Wales central coast on September 12, 2014. (Photo by William West/AFP Photo)

A white tiger cub growls at the Buenos Aires Zoo in Argentina, Thursday, March 21, 2013. The cub's mother, Cleo, a captive Bengal white tiger, gave birth to two females and two males on January 14. (Photo by Natacha Pisarenko/AP Photo)

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Spencer Slate, costumed as a scuba-diving Easter bunny, is shown in this handout photo provided by the Florida Keys News Bureau as he hides eggs amid eel grass, in the Florida Keys National Marine Sanctuary off Key Largo, Florida March 31, 2013. About 80 adults and children participated in an Underwater Easter Egg Hunt, seeking real hard-boiled eggs painted with non-toxic food coloring to avoid adverse effects on the marine ecosystem. (Photo by Bob Care/Reuters/Florida Keys News Bureau)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)