Nikolai Vasilyev, 64, dressed as Father Frost, the Russian equivalent of Santa Claus, water-skis along the Yenisei River outside the Siberian city of Krasnoyarsk, Russia December 19, 2017. Vasilyev, former teacher of the Siberian State Aerospace University, constructed the water skis out of plastic foam and designed the sticks to propel him forward, while travelling on the water surface. (Photo by Ilya Naymushin/Reuters)

Mabel attends The BRIT Awards 2018 nominations photocall held at ITV Studios on January 13, 2018 in London, England. (Photo by Nils Jorgensen/Rex Features/Shutterstock)

Musician St Vincent attends the 90th Annual Academy Awards at Hollywood & Highland Center on March 4, 2018 in Hollywood, California. (Photo by Carlo Allegri/Reuters)

Dance floor atmosphere at the Daily Front Row's Fashion Media Awards – After Party at The Wooly on September 8, 2017 in New York City. (Photo by Paul Morigi/Getty Images)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

UK “Ex On The Beach” star Ashley Cain celebrates his birthday with girlfriend and ex “Big Brother” star Chloe Khan at Gallery Nightclub in Maidstone, England, UK on September 25, 2016. (Photo by FameFlynet UK)

Miranda Kerr going back to her hotel during Paris fashion week Paris,France on October 04th 2016. (Photo by KCS Presse/Splash News and Pictures)

Kendall Jenner seen at Universal, NBC, Focus Features, E! Entertainment Golden Globes After Party Sponsored by Chrysler on Sunday, January 8, 2017, in Beverly Hills, Calif. (Photo by Eric Charbonneau/Invision for Focus Features/AP Images)