A Sadhu or a Hindu holy man performs to receive money from pilgrims at a makeshift shelter, before heading for an annual trip to Sagar Island for the one-day festival of “Makar Sankranti”, in Kolkata, India, January 10, 2018. (Photo by Rupak De Chowdhuri/Reuters)

A man wearing a mask walks past the “Christmas Cab” sculpture displayed along Fifth Avenue on December 02, 2020 in New York City. The annual Holiday Sculptures display is organized by the Fifth Avenue Association and consist of 10 sculptures that runs from 50th Street to 59th Street. (Photo by Alexi Rosenfeld/Getty Images)

A man wearing a water-filled helmet in which a goldfish swims performs an act titled “Aquaman” during the Night Festival 2016 in Singapore, 20 August 2016. The ninth edition of the festival will run from 19 to 27 August and features installations and performances by a range of international and local artists. (Photo by Wallace Woon/EPA)

Relatives wearing personal protective equipment (PPE) mourn a man, who died from the coronavirus disease (COVID-19), during his funeral at a crematorium in New Delhi, India on April 21, 2021. (Photo by Adnan Abidi/Reuters)

A man photographs “Mount Recyclemore”, an artwork depicting the G7 leaders looking towards Carbis Bay, made from electronic waste by Joe Rush and Alex Wreckage, ahead of the G7 summit, at Hayle Towans in Cornwall, Britain, June 8, 2021. (Photo by Tom Nicholson/Reuters)

A 41-year-old man going by the name of Chibatman rides his “Chibatpod” on the road in Chiba, east of Tokyo, August 31, 2014. The man, who dresses up as the comic book superhero Batman, came up with his moniker after adding a prefix of the first three letters of the city name, of which he roams on his three-wheeled motorcycle. However, unlike the hero from the Batman series, he rides around in his machine, designed from inspiration of the “Batpod” from the movies The Dark Knight and The Dark Knight Rises, delivering smiles instead of fighting crime. (Photo by Yuya Shino/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.