Tim Macpherson is a UK based advertising photographer who started his career shooting Editorial for magazines. His works are published in best advertising photographers book Lurzers. He works for The sunday times, Nikon, phillips etc. Photoset is short, but very creative.

An Apple Inc., employee holds the new white iPhone 4 at the Apple store April 28, 2011 in Palo Alto, California. The long awaited white iPhone, first announced in June of 2010, went on sale worldwide for the first time today. (Photo by David Paul Morris/Getty Images)

A cameraman films “Diana And Callisto” (circa 1556-59) oil painting by Venetian artist Titian as it goes on display for the first time at the National Gallery on March 1, 2012 in London, England.(Photo by Dan Kitwood/Getty Images)

Seth Casteel is an award-winning photographer and the New York Times Best Selling Author of Underwater Dogs. His new book, Underwater Puppies, was published September 16, 2014. Photo: “Underwater Puppies”: Popcicle. (Photo by Seth Casteel)

Retired builder Vasili Sidamonidze, 70, poses for a portrait at his home in Gori, Georgia, December 6, 2016. “Unfortunately, Stalin is not popular nowadays. Our people don't respect him. Only we, members of the (Communist) Party, respect him”, Sidamonidze said. “I always try to attend Stalin's birthday anniversaries in Gori. Unfortunately many people don't want to join us even if they live nearby. They look at us from their windows”. (Photo by David Mdzinarishvili/Reuters)

A truck creates a wake as its driver tries to navigate a severely flooded street as heavy rains pour down Monday, September 8, 2014, in Phoenix. Storms that flooded several Phoenix-area freeways and numerous local streets during the Monday morning commute set an all-time record for rainfall in Phoenix in a single day. (Photo by Ross D. Franklin/AP Photo)

NASA's DHC-3 Otter plane flies in Operation IceBridge-Alaska surveys of mountain glaciers in Alaska in this image released on September 18, 2014. Over the past few decades, average global temperatures have been on the rise, and this warming is happening two to three times faster in the Arctic. (Photo by Chris Larsen/Reuters/NASA/University of Alaska-Fairbanks)

A worker carries a bag of salt after collecting it from a pond at the Maras mines in Cuzco December 3, 2014. Salt has been obtained in Maras since pre-Incan times by evaporating highly salty local subterranean stream water. The water is intricately channelled through constructions, flowing gradually down onto several hundred ancient terraced ponds. From each pond, a local member of the mine cooperative can produce 150 to 200 kilos per month which can be sold in the markets at $0.34 per kilogram, according to miners. (Photo by Enrique Castro-Mendivil/Reuters)