While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A woman uses a virtual reality (VR) headset to view images by Mexican painter Frida Kahlo in Mexico City, Mexico, 23 May 2018. The technological giant Google launched the “The Faces of Frida”, an interactive digital exhibition that treasures the heartrending work of the Mexican artist to tell her story from different points of view, with attention to the invisible details. (Photo by Sashenka Gutierrez/EPA/EFE)

A Brazil soccer fan wearing contact lenses that mimic the Brazilian flag reacts as she watches her team play Germany in a World Cup semifinal game via live telecast inside the FIFA Fan Fest area on Copacabana beach in Rio de Janeiro, Brazil, Tuesday, July 8, 2014. (Photo by Leo Correa/AP Photo)

A truck laden with logs travels in Araribóia Indigenous Reserve, Maranhão, Brazil on August 7, 2015. Loggers have been stealing hardwood trees from indigenous lands in Brazil. The Guardians of the Forest are an armed militia formed by the Guajajara tribe to protect their reserve. (Photo by Bonnie Jo Mount/The Washington Post)

A model walks the runway during the Vivienne Westwood show as part of the Paris Fashion Week Womenswear Fall/Winter 2018/2019 on March 3, 2018 in Paris, France. (Photo by Patrick Kovarik/WireImage)

A Kurdish girl wears her relative's assault rifle and ammunition belt as she waits at the Iraqi Kurdish Shaqouli checkpoint, some 35 kilometres east of Mosul, on November 10, 2016. Since the start of the Mosul offensive the Kurds have moved their border some 10 kms closer to Iraq's second city, marking it out with a line in the sand. (Photo by Odd Andersen/AFP Photo)

Belarusian Sergei Selekh plays with his 6-month-old tamed wolves on the outskirts of the village of Gaina, 45 kilometers (28 miles) north of Belarus capital Minsk, Wednesday, December 31, 2014. Selekh owns a farmstead, where sheep, wolves and an ethnographic museum serve as entertainment for guests. (Photo by Sergei Grits/AP Photo)

Miss Earth 2016 candidates wearing environmental statement sashes lineup during a press presentation in Manila, Philippines, 11 October 2016. Eighty three young women from around the globe converged in Manila for the international beauty event. Miss Earth is a pioneering beauty pageant that serves as a vehicle for environmental advocacy. (Photo by Mark R. Cristino/EPA)