A woman promotes a go-go dance bar in Pattaya, Thailand March 25, 2017. With mascots dressed as smiling fish and a police rock band, Thai authorities launched a “Happy Zone” at the weekend to improve the image of a city notorious for sеx tourism. Stung by foreign headlines portraying the seaside resort of Pattaya as “Sin City” and “The World’s Sеx Capital”, Thailand’s junta has begun a new effort to re-brand it. Businesses in the Happy Zone are asked to make the area feel safer, there are increased security patrols, police launched a mobile phone app for visitors to summon them if an emergency occurs. (Photo by Jorge Silva/Reuters)

A long exposure image of embers flying off burnt out trees following the wind driven wildfire ranging in the mountain area near Rancho Cucamonga late 30 April 2014. Earlier in the day more than 1,500 homes were evacuated as the Etiwanda fire charred around 1,000 acres in San Barnardino National Forest. (Photo by Stuart Palley/EPA)

In this March 15, 2012 file photo, a Chinese woman poses for photos near a sculpture depicting a Chinese yuan note at an art district in Beijing, China. China devalued its tightly controlled currency on Tuesday, August 11,2015, following a slump in trade, triggering the yuan's biggest one-day decline in a decade. The central bank said the yuan's 1.3 percent fall was due to a change aimed at making its exchange rate controls more market-oriented. But any change raises the risk of tensions with China's trading partners. (Photo by Ng Han Guan/AP Photo)

Promotional models use their smartphones during their break at the Global Mobile Internet Conference in Beijing May 6, 2014. Mobile Internet industry executives, developers and investors from more than 30 countries took part in the Global Mobile Internet Conference in Beijing, the organiser said. (Photo by Kim Kyung-Hoon/Reuters)

A Ukrainian woman carrying groceries walks on August 8, 2022 past a cordoned location where a man died in a Russian cluster-bomb attack Monday morning local time in Kharkiv outside a residential area, amid the Russian invasion of Ukraine. Moscow continues to bear down on Ukraine with ferocity, especially in Donetsk and Luhansk. (Photo by Daniel Ceng Shou-Yi/ZUMA Press Wire/Alamy Live News)

Change, 26, who is non-binary, poses next to their friend wearing pink, rainbow-decorated boots at the Pink Dot Rally in Singapore on June 24, 2023. (Photo by Edgar Su/Reuters)

In the spring of 1965, within weeks of 3,500 American Marines arriving in Vietnam, a 39-year-old Briton named Larry Burrows began work on a feature for LIFE magazine, chronicling the day-to-day experience of U.S. troops on the ground – and in the air – in the midst of the rapidly widening war. The photographs in this gallery focus on a calamitous March 31, 1965, helicopter mission; Burrows’ “report from Da Nang”, featuring his pictures and his personal account of the harrowing operation, was published two weeks later as a now-famous cover story in the April 16, 1965, issue of LIFE.

Photo: Man your battle stations: The crew chief of helicopter Yankee Papa 13, lance corporal James C. Farley, mans an M-60 machine gun during a mission near Da Nang, Vietnam on March 31, 1965. (Photo by Larry Burrows/Time & Life Pictures)

Aspiring models wait for their turn to be judged during auditions for the upcoming Lakme Fashion Week in Mumbai, India, June 30, 2016. (Photo by Shailesh Andrade/Reuters)