“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Christopher Blevins from the USA in action on his way winning the Cross Country Short Track Elite Men UCI XCC Mountain Bike World Series race in Nove Mesto na Morave, Czech Republic, 25 May 2025. (Photo by Maxime Schmid/EPA)

A man and a girl take a dip in icy waters during celebrations for the Orthodox Epiphany in the Sea of Japan in the far eastern city of Vladivostok, Russia, January 19, 2016. Orthodox believers mark Epiphany on January 19 by immersing themselves in icy waters regardless of the weather. (Photo by Yuri Maltsev/Reuters)

A Hindu pilgrim feeds biscuits to an ox to seek blessing before heading for an annual trip to Sagar Island for the one-day festival of “Makar Sankranti”, in Kolkata, India January 10, 2017. (Photo by Rupak De Chowdhuri/Reuters)

A girl plays at the West Side Hallo Fest, a Halloween festival in Bucharest, Romania, Friday, October 27, 2023. Tens of thousands streamed last weekend to Bucharest's Angels' Island peninsula for what was the biggest Halloween festival in the Eastern European nation since the fall of Communism. (Photo by Vadim Ghirda/AP Photo)

Marc Berthod of Switzerland during the Audi FIS Alpine Ski World Cup Men's Super Combined on February 12, 2012 in Sochi, Russia. (Photo by Vianney Thibaut/Agence Zoom/Getty Images)

"Mustang Wanted" – is it so itself calls. It seems, he is 26 years old. It seems, it from Kiev, Ukraine. That I can tell still... Fearless man. (Photo by Mustang Wanted)

A prisoner from the Pedrinhas prison is carried to receive medical help after he was injured during a fight between rival gangs inside the jail, in Sao Luiz, capital of Maranhao state, January 8, 2014. The recent posting on a major Brazilian news website of a video filmed last December 17 by Pedrinhas prisoners of the decapitated and tortured bodies of rival inmates inside the jail has highlighted some of the problems present in the country's prison system which houses nearly twice as many prisoners as its capacity, according to official statistics. (Photo by Douglas Cunha/Reuters/O Estado do Maranhão)