While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A boy runs with a burning barrel soaked in tar at the annual Ottery St Mary tar barrel festival on November 5, 2015 in Ottery St. Mary, England. The tradition, which is over 400 years old, sees competitors (who must have been born in the town to take part) running with burning barrels on their backs through the village, until the heat becomes too unbearable or the barrel breaks down, starting with junior barrels carried by children and continuing all evening with ever larger and larger barrels. The event, which has been threatened with closure on previous years due to increasing public liability insurance costs, raises thousands of pounds for charity and attracts spectators from around the world. (Photo by Matt Cardy/Getty Images)

Joshua Patino stands on a ladder to put finishing touches on a giant dinosaur exhibit at PAX East in the Boston Convention and Expo Center, Thursday, April 21, 2016, in Boston. PAX East, an annual celebration of gaming culture, is expected to draw tens of thousands of visitors Friday through Sunday. It's a place where serious gamers can preview unreleased video games and devices, compete in tournaments, hear live music and meet others for whom gaming is a way of life. (Photo by Elise Amendola/AP Photo)

Models promote a condom brand at the first Shenzhen s*x Culture Festival on September 21, 2007 in Shenzhen of Guangdong Province, China. The festival aims to increase awareness about reproductive health and popularise s*x education. (Photo by China Photos/Getty Images)

Actress Victoria Justice arrives at the 2011 MTV Video Music Awards at Nokia Theatre L.A. LIVE on August 28, 2011 in Los Angeles, California. (Photo by Christopher Polk/Getty Images)

This May 11, 2016 photo shows the backside of a bus decorated with a provocative mural, in Acapulco, Mexico. (Photo by Enric Marti/AP Photo)

A young woman holds her smartphone at Red Square with the Kremlin's Spasskaya Tower, right, and St. Basil Cathedral, center, in the background in Moscow, Russia, Monday, July 25, 2016. (Photo by Pavel Golovkin/AP Photo)

2016 Rio Olympics, Rugby, Women's Semifinals Britain vs New Zealand, Deodoro Stadium, Rio de Janeiro, Brazil on August 8, 2016. Portia Woodman (NZL) of New Zealand tackles Claire Allan (GBR) of United Kingdom. (Photo by Phil Noble/Reuters)