As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

“Richard Wilson (born May 24, 1953) is a sculptor, installation artist and musician. Wilson's work is characterised by architectural concerns with volume, illusionary spaces and auditory perception”. – Wikipedia

Photo: An installation by the artist Richard Wilson, entitled “Turning the Place Over”, is built into the condemned Cross Keys House in Moorfields as part of the Capital of Culture for 2008, on June 25, 2007 in Liverpool, England. The piece consists of an 8 metre ovoid cut from the building's facade that oscillates in three dimensions. (Photo by Jim Dyson/Getty Images)

“Ecotricity's Greenbird vehicle, designed and piloted by Richard Jenkins, broke the land speed world record for a wind-powered vehicle in 2009. Greenbird recorded a top speed of 126.4 mph (203.4 km/h), and sustained a speed of 126.2 mph (203.1 km/h) for the required time of three seconds, beating the previous, American held, record of 116 mph (186.7 km/h), set by Bob Schumacher in the Iron Duck in March 1999 at the same location”. – Wikipedia

Photo: Richard Jenkins poses for photographs with the world's fastest wind powered land Vehicle at Science Museum on August 3, 2009 in London, England. (Photo by Dan Kitwood/Getty Images)

KARA perform on stage during their first solo concert KARASIA at Olympic gymnasium on February 18, 2012 in Seoul, South Korea. (Photo by Chung Sung-Jun/Getty Images)

People take cover outside the Fort Lauderdale-Hollywood International airport after a shooting took place near the baggage claim on January 6, 2017 in Fort Lauderdale, Florida. Officials are reporting that five people were killed and 8 wounded in an attack by a single gunman. (Photo by Joe Raedle/Getty Images)

Football Soccer, England vs Wales, EURO 2016, Group B, Stade Bollaert-Delelis, Lens, France on June 16, 2016. Soccer fan Laura Woods from England fixes her makeup near riot police near the Lens stadium before the England vs Wales game. (Photo by Wolfgang Rattay/Reuters)