“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Located at La Casa Del Arbol or “The Treehouse” in Baños, Ecuador, this small house was built for the stunning view on the Tungurahua Volcano it offers. But the real attraction is the swing attached to one of the tree's branches. It is far from your average swing, and it is surnamed the "Swing at the End of the World" for a good reason. Located off a giant cliff at over 2,600 meters above sea level and with absolutely no safety features, this swing promises a serious thrill to whoever is brave enough to ride it.

A fan looks at the Germany flag before the 2014 World Cup final between Germany and Argentina at the Maracana stadium in Rio de Janeiro July 13, 2014. (Photo by Darren Staples/Reuters)

A US soccer fan cheers during the FIFA World Cup 2014 group A preliminary round match between Brazil and Croatia at the FIFA Fan Fest in Copacabana, Rio de Janeiro, Brazil, 12 June 2014. Brazil won 3-1. The FIFA World Cup 2014 will take place in Brazil from 12 June to 13 July 2014. (Photo by Abedin Taherkenareh/EPA)

Jared Leto poses with fans for a selfie during the “Clear Channel Media and Entertainment” at the 2014 Cannes Lions on June 18, 2014 in Cannes, France. (Photo by Didier Baverel/WireImage)

Singer Ariana Grande performs during the 2014 MTV Europe Music Awards at the SSE Hydro Arena in Glasgow, on November 9, 2014. (Photo by Toby Melville/Reuters)

Emma Watson attends the Elle Style Awards 2014 at one Embankment on February 18, 2014 in London, England. (Photo by Tim P. Whitby/Getty Images)

A model falls over on the runway during the SECCRY Hu Sheguang Collection 2014 Show during Mercedes-Benz China Fashion Week, March 30, 2014, in Beijing. (Photo by Lintao Zhang/Getty Images)