While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Crown line handler Bobby Marie controls “Chain Gang” as the balloon is inflated during the 43nd Annual Helen to the Atlantic Balloon Race and Festival, in Helen, Georgia, USA, 04 June 2016. The race is the oldest balloon event in the southern USA and United States' only long-distance hot air balloon race, according to the organizers. (Photo by Erik S. Lesser/EPA)

Erika Kinsey of Sweden reacts after missing a jump in the women's high jump final during the IAAF World Indoor Athletics Championships in Portland, Oregon March 20, 2016. (Photo by Mike Blake/Reuters)

Performers are reflected in a displayed vehicle before going onto the stage during the Auto China 2016 auto show in Beijing, China, April 29, 2016. (Photo by Damir Sagolj/Reuters)

Eighty one-year-old Sakon Haba (L) wearing loin cloth walks past a police station after he bathed in ice-cold water at the Teppozu Inari shrine in Tokyo January 11, 2015. According to organizers, about 100 participants took part in the Shinto ceremony to purify their souls and wish for good health in the new year. (Photo by Toru Hanai/Reuters)

Participants hang from ropes as they learn how to use safety gears at an experience centre for construction safety training in Beijing, September 5, 2014. The centre which opened in June 2014 was established to educate workers about construction safety. According to the centre, about 1,000 construction workers undergo 3-hour classes which comprises of 33 modules every month. (Photo by Kim Kyung-Hoon/Reuters)

British prime minister Winston Churchill (1874–1965) stops to pet a cat at Liverpool Street Station, 24th May 1952. (Photo by Keystone/Hulton Archive/Getty Images)

Nora Muaid stands in Zawraa Park on December 2, 2011 in Baghdad, Iraq. The park's 180-foot tall Ferris wheel opened earlier this year and is the second largest in the Middle East. (Photo by Mario Tama/Getty Images)