A dog wearing a hat, a pair of sunglass and a lei standing in a fountain of water on August 5, 2022 in Hong Kong, China. The Hong Kong SongKran Festival will be held in a shopping centre from August 5 to 9. (Photo by Vernon Yuen/Rex Features/Shutterstock)

Vendor Nyurgusun Starostina, 47, poses for a picture at an open-air market on a frosty day in Yakutsk, Russia, December 5, 2023. Temperatures in parts of the Sakha Republic, also known as Yakutia and located in the northeastern part of Siberia, went below minus 50 degrees Celsius (minus 58 degrees Fahrenheit) on December 5. (Photo by Roman Kutukov/Reuters)

Willy Adames #2 and Mike Yastrzemski #5 of the San Francisco Giants high five after the game against the San Diego Padres at Oracle Park on June 5, 2025 in San Francisco, California. (Photo by Suzanna Mitchell/San Francisco Giants/Getty Images)

A Chinese woman wears a protective mask as she shops in a market on February 6, 2020 in Beijing, China. The number of cases of a deadly new coronavirus rose to more than 28000 in mainland China Thursday, days after the World Health Organization (WHO) declared the outbreak a global public health emergency. (Photo by Kevin Frayer/Getty Images)

A woman wears a mask while carrying a dog in the street on January 22, 2020 in Wuhan, Hubei province, China. A new infectious coronavirus known as “2019-nCoV” was discovered in Wuhan as the number of cases rose to over 400 in mainland China. Health officials stepped up efforts to contain the spread of the pneumonia-like disease which medicals experts confirmed can be passed from human to human. The death toll has reached 17 people as the Wuhan government issued regulations today that residents must wear masks in public places. Cases have been reported in other countries including the United States, Thailand, Japan, Taiwan, and South Korea. (Photo by Getty Images/China Stringer Network)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)