The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

Monty, (C) the Wadworth brewery shire horse gets given a pint of beer outside the Raven Inn in Poulshot as he starts his two-week annual holiday on August 3, 2012 near Devizes, England. (Photo by Matt Cardy)

Cylists hang to the back of a truck outside the capital Bujumbura, July 19, 2015, as the country awaits next week's presidential elections. Each day scores of cyclists make the 45 kilometer downhill journey at breakneck speed from Bugarama to sell bananas, often hanging from the back of trucks for the return uphill trip. (Photo by Mike Hutchings/Reuters)

Young migrants gesture during a day of solidarity organised by local organizations and resdients for asylum seekers at a makeshift camp outside the foreign office in Brussels, Belgium September 6, 2015. Over 150,000 people seeking to enter Europe have reached Hungary this year, most coming through the southern border with Serbia, and many apply for asylum but quickly try to leave for wealthier EU countries. (Photo by Yves Herman/Reuters)

Fashionistas pose for photographs in front of a homeless man outside Moynihan Station following a showing of the Rag & Bone Spring/Summer 2013 collection during New York Fashion Week in this September 7, 2012 file photo. (Photo by Lucas Jackson/Reuters)

Visitors check photos on a smartphone during the activity "Birgu by Candlelight" in the medieval city of Birgu, also known as Vittoriosa, outside Valletta, Malta, October 10, 2015. During the annual event, most street lights are switched off and the city is lit up by candlelight, creating a magical ambience, according to its local council. (Photo by Darrin Zammit Lupi/Reuters)

NASA astronaut Reid Wiseman and European Space Agency astronaut Alexander Gerst (not shown) works outside the space station's Quest airlock in the first of three spacewalks for the Expedition 41 crew aboard the International Space Station in this NASA image released October 8, 2014. (Photo by Reuters/NASA)

A couple takes a photo outside the MUJA (Jurassic Museum of Asturias) in Colunga, northern Spain, November 6, 2015. The scientific team of the Jurassic Museum of Asturias (MUJA) presents their latest studies on the fossil of a Ichthyosaur, which acccording to them is the most complete found in the Iberian Peninsula and one of the few in the world. (Photo by Eloy Alonso/Reuters)