While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Bob Steele, of Jefferson, Texas, positions his bears during The Great Bear Show at the Dubuque (Iowa) County Fair on July 25, 2012. (Photo by Jessica Reilly/Telegraph Herald)

Street vendors hold campaign posters for presidential candidate Patrice Talon ahead of the second round of Benin's presidential election on Sunday in Cotonou, Benin, March 18, 2016. (Photo by Charles Placide Tossou/Reuters)

“Tough Times for Orangutans”. Nature, first prize stories. Tim Laman, USA. Location: West Kalimantan, Indonesia. A Bornean orangutan climbs over 30 meters up a tree in the rain forest of Gunung Palung National Park, West Kalimantan, Indonesia, August 12, 2015. The lives of wild orangutans are brought to light. Threats to these orangutans from fires, the illegal animal trade and loss of habitat due to deforestation have resulted in many orphan orangutans ending up at rehabilitation centers. (Photo by Tim Laman/World Press Photo Contest)

A bride gets ready during a mass wedding ceremony in the old quarters of Delhi February 20, 2015. A total of 12 couples took their wedding vows on Friday during the mass wedding ceremony organised by a Hindu religious organisation, an organiser said. (Photo by Ahmad Masood/Reuters)

Crews move a 39 foot long, 16 foot tall, 2400 lbs. replica of a Tyrannosaurus Rex from behind the Museum Of Science And History in Jacksonville, Fla., to its new location in front of the entrance of the museum Wednesday morning, May 20, 2015, to kickoff the upcoming Dinosaurs Unearthed exhibit. The exhibiti, which opens this week, includes animatronic dinosaurs as well as prehistoric fossils and runs through September 7. (Photo by Bob Self/The Florida Times-Union via AP Photo)

A cyclist climbs over a tree fallen atop a car after a heavy storm in Amsterdam, the Netherlands, July 25, 2015. One person was killed as the most severe July storm ever recorded in the Netherlands swept across the country on Saturday, delaying flights and disrupting road and rail traffic. Dozens of flights were delayed at Amsterdam's Schiphol Airport and authorities warned travellers not to take to the road as gale-force winds and rain lashed the country, prompting the meteorological service to issue a “Code Red” warning. (Photo by Cris Toala Olivares/Reuters)

Dancers wearing masks and kimonos perform in the streets at the “Super Yosakoi 2015” dance festival in Tokyo on August 30, 2015. One hundred dance teams with some 5,500 people participated in the two-day summer festival event. (Photo by Yoshikazu Tsuno/AFP Photo)