To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Matt Town of the st Centingas historic re-enactment group poses for portraits in his home while wearing his replica Saxon armour on October 12, 2016 in Ramsgate, England. This weekend marks the 950th anniversary of 1066, the Battle of Hastings and the Norman Conquest, and many historical groups will be participating in a large-scale re-enactment on the site of the original battle. (Photo by Leon Neal/Getty Images)

Historical reenactor Troy Kotz poses with a mug of wassail in the parlor of the Guyon-Lake-Tysen House during the annual Candlelight Tour of Historic Richmond Town, Saturday, December 13, 2014, in the Staten Island borough of New York. The annual event lets visitors experience an authentic Victorian Christmas. This image was made using the TinType by Hipstamatic iPhone app. (Photo by Chad Rachman/New York Post)

Wrestlers compete in the 63rd Historical Cali Oil Wrestling Tournament, held on June 29, 2025, in Bursa, Turkiye. The event, which featured over 800 wrestlers and served as the final rehearsal for the 664th Historical Kirkpinar Oil Wrestling Festival, is on track to become a stage of the Oil Wrestling League, now in its third season. (Photo by Mustafa Yilmaz/Anadolu via Getty Images)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)