A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Andy Saturn dressed in a space outfit walks in through a subway station over memorial day weekend on May 29, 2021 in New York City. On May 19, 2021 all pandemic restrictions, including mask mandates, social distancing guidelines, venue capacities and restaurant curfews were lifted by New York Governor Andrew Cuomo. (Photo by Alexi Rosenfeld/Getty Images)

A woman reacts to having leaves thrown on her, while taking a photo, in Central Park as leaves begin to change colors on October 26, 2022 in New York City. Leaves around parts of Central Park have begun changing colors while much of Long Island and Upstate New York have already peaked. (Photo by Alexi Rosenfeld/Getty Images)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A performer and his son parade during a gathering of sapeurs in Kinshasa, capital of the Democratic Republic of Congo, on February 10, 2023. Flamboyant dandies paraded near the tomb of one of their icons in DR Congo's capital Kinshasa, flaunting coveted designer labels in stark contrast to the grinding poverty surrounding them. Dozens of extravagantly dressed dandies, known locally as sapeurs, turned up on February 10, 2023 to commemorate the death of Stervos Niarcos, a pop star and one of the most famous of Congo's legendary dandies. Niarcos, who died in 1995, epitomises the fanatical pursuit of elegance for many in the abysmally poor central African country. (Photo by Alexis Huguet/AFP Photo)