Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A girl gets her hands decorated with traditional henna patterns at a roadside stall ahead of Eid-al Fitr to mark the end of the holy fasting month of Ramadan in Karachi, Pakistan, July 17, 2015. (Photo by Akhtar Soomro/Reuters)

A dog accompanies models who present creations by Indian designer Manish Arora as part of his Fall/Winter 2016/2017 women's ready-to-wear collection in Paris, France, March 3, 2016. (Photo by Gonzalo Fuentes/Reuters)

After model Giulia Salemi attended the Venice Film Festival in a dress that looked like she had forgotten her underwear The Sun adapted a dress and Anita Kaushik 24 from Southfields went out on the London streets to share her experience on September 5, 2016. (Photo by Stewart Williams/The Sun)

A member of Brazilian samba school “Aguia de Ouro” takes part in a parade at Anhembi sambadrome as part of carnival in Sao Paulo, Brazil, early 25 February 2017. The Sao Paulo Carnival runs from 24 to 28 february 2017. (Photo by Fernando Bizerra Jr./EPA)

Model Ashley Graham is seen walking in Soho on May 9, 2017 in New York City. (Photo by Raymond Hall/GC Images)

Lily Donaldson attends the “Loveless (Nelyubov)” screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Tristan Fewings/Getty Images)