Model Bella Hadid presents a creation by designer Jean Paul Gaultier as part of his Haute Couture Spring/Summer 2020 collection show in Paris, France, January 22, 2020. Picture taken January 22, 2020. (Photo by Charles Platiau/Reuters)

Tourists ice skate at night on the Eiffel Tower's skating rink in Paris December 9, 2014. The skating rink, located on the first level of the Eiffel Tower, opens to the public as part of the Christmas holiday season. (Photo by Charles Platiau/Reuters)

Competitors gather backstage as they prepare to take part in the All Ireland Irish Dancing Championships on November 2, 2016 in Belfast, Northern Ireland. The championships take place at the Waterfront Hall over the course of six days with winners qualifying for the World Irish Dancing Finals which will take place in Dublin next year. (Photo by Charles McQuillan/Getty Images)

A model presents a creation by British designer Vivienne Westwood as part of her Spring/Summer 2018 women's ready-to-wear collection show during Fashion Week in Paris, France on September 30, 2017. (Photo by Charles Platiau/Reuters)

A horse named Quinn, with a skeleton painted on it to help educate officers, is pictured during a visit by Britain's Queen Elizabeth II (unseen) and Britain's Prince Charles, Prince of Wales (unseen) to the Household Cavalry Mounted Regiment at the Hyde Park Barracks in west London on October 24, 2017. (Photo by Chris Jackson/AFP Photo)

Giant 65-foot-long Hot dog artwork by Brooklyn-based artist duo Jen Catron and Paul Outlaw stands on the middle of Times Square in New York City, NY, USA on April 30, 2024. (Photo by Guerin Charles/ABACA Press/Rex Features/Shutterstock)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.