Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A woman shouting into a megaphone during a “Kill the Bill” protest in Manchester City Centre on April 3, 2021 in Manchester, United Kingdom. Protests around the United Kingdom have been held in opposition to the Police, Crime, Sentencing and Courts Bill. The proposed legislation, which would apply to England and Wales, covers a wide range of issues and would broaden the police's authority for regulating protests. (Photo by Mercury Press and Media)

Muay Thai participants, fight during the Kibra Youth Initiative boxing exhibition at the Kibera Fort Jesus grounds in Nairobi on December 23, 2024. The purpose of the boxing exhibition is to promote boxing and Muay Thai in the local communities and help prevention of crime and substance abuse among the growing youth within the area and surrounding communities. (Photo by Simon Maina/AFP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A picture composed by the French street artist JR is plastered to a wall under a highway as part of a community project called “Through A Mother's Eyes”, which involves members of the economically distressed neighborhood of Hunts Point in images taken by and of themselves on June 30, 2011 in New York City. JR, a recent TED prize winner, has staged similar projects around the world that look to transform high crime and impoverished neighborhoods into spaces for street art combined with the celebration of community. (Photo by Spencer Platt/Getty Images)