Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

People are seen near a Christmas decoration installed on city Square for the upcoming New Year and Christmas season in Skopje, Macedonia December 23, 2016. (Photo by Ognen Teofilvovski/Reuters)

A man poses for a picture in front of Christmas lights decoration at the Francisco Morazan square in San Salvador, El Salvador, December 22, 2020. (Photo by Jose Cabezas/Reuters)

An Egyptian street vendor carries plastic dishes on a street decorated for the holy month of Ramadan in old Cairo, Egypt June 1, 2016. (Photo by Amr Abdallah Dalsh/Reuters)

A cake decorated as a scene from the children's story “Little Red Riding Hood” is displayed at the Cake and Bake show in London, Britain October 3, 2015. (Photo by Neil Hall/Reuters)

A photograph of Cuba's former President Fidel Castro decorates a wall inside a state-run market in Havana, March 8, 2016. (Photo by Alexandre Meneghini/Reuters)

German pensioner Volker Kraft decorates an apple tree with Easter eggs in the garden of his summerhouse, in the eastern German town of Saalfeld, March 19, 2014. Each year since 1965 Volker and his wife Christa spend up to two weeks decorating the tree with their collection of 10,000 colourful hand-painted Easter eggs in time for Easter celebrations. (Photo by Fabrizio Bensch/Reuters)