A competitor tries to swipe away some grease as he slips off the “gostra”, a pole covered in grease, during the celebrations for the religious feast of St Julian, patron of the town of St Julian's, outside Valletta August 30, 2015. In the traditional “gostra”, a game stretching back to the Middle Ages, young men, women and children have to make their way to the top of a pole and try to uproot one of the flags to win prizes. Photo by Darrin Zammit Lupi/Reuters)

An image of the popular video game “Angry Birds” is displayed on an iPod Touch on March 18, 2011 in San Anselmo, California. The “Angry Birds” mobile device video game developer Rovio is begnning the process of seeking an initial public offering (IPO). (Photo Illustration by Justin Sullivan/Getty Images)

Indigenous women from the Kamayura tribe take part in a demonstration of Huka Huka fight at the first World Games for Indigenous Peoples in Palmas, Brazil, October 29, 2015. (Photo by Ueslei Marcelino/Reuters)

A poster advertises the highly anticipated video game, “Call Of Duty: Modern Warfare 3” at a GameStop Corp. store November 6, 2011 in North Las Vegas, Nevada. Video game publisher Activision plans to release the eighth installment in the “Call of Duty” franchise at midnight on November 8. (Photo by Ethan Miller/Getty Images)

Dancers from Xinjiang delegation perform during the Opening Ceremony for the 9th National Traditional Games of Ethnic Minorities of the People's Republic of China on September 10, 2011 in Guiyang, China. (Photo by Feng Li/Getty Images)

A girl gets her hands decorated with traditional henna patterns at a roadside stall ahead of Eid-al Fitr to mark the end of the holy fasting month of Ramadan in Karachi, Pakistan, July 17, 2015. (Photo by Akhtar Soomro/Reuters)

A member of Brazilian samba school “Aguia de Ouro” takes part in a parade at Anhembi sambadrome as part of carnival in Sao Paulo, Brazil, early 25 February 2017. The Sao Paulo Carnival runs from 24 to 28 february 2017. (Photo by Fernando Bizerra Jr./EPA)

Model Ashley Graham is seen walking in Soho on May 9, 2017 in New York City. (Photo by Raymond Hall/GC Images)