To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

People in traditional costumes prepare before competing in the 55th Verdiales music contest in Malaga, southern Spain December 28, 2016. Verdiales is a form of traditional Flamenco music, which is common in the province of Malaga. Members of singing groups, known as “pandas”, wear traditional costumes decked with flowers and other accessories as they perform in the contest, which is held annually on December 28. (Photo by Jon Nazca/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)