For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A Baby sumatran orangutan (Pongo abelii) plays around in a tree as they train at Sumatran Orangutan Conservation Programme's rehabilitation center on November 12, 2016 in Kuta Mbelin, North Sumatra, Indonesia. The Orangutans in Indonesia have been known to be on the verge of extinction as a result of deforestation and poaching. Found mostly in South-East Asia, where they live on the islands of Sumatra and Borneo, the endangered species continue to lose their habitat as a result of corporate expansion in a developing economy. Indonesia approved palm oil concessions on nearly 15 million acres of peatlands over the past years and thousands of square miles have been cleared for plantations, including the lowland areas that are the prime habitat for orangutans. (Photo by Ulet Ifansasti/Getty Images)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

Elephants enjoy various kinds of fruits and vegetables during an all-you-can-eat elephant buffet held to mark the National Elephant Day at the ancient historical city of Ayutthaya, Thailand, 13 March 2014. The annual National Thai Elephant Day is held on 13 March to celebrate and drawing public attention for more concerted effort to save the species and protect its habitat. Thailand sees a severe decline with less than 3,000 wild elephants left in the kingdom. (Photo by Rungroj Yongrit/EPA)

This photo taken on April 7, 2018 shows Rohingya refugee attending a demonstration of elephant resistance arranged by the UNHCR and IUCN at the Kutupalong refugee camp in Ukhia, Bangladesh. The purpose of the training day is sobering – a dozen Rohingya have been killed by wild elephants whose habitat has been consumed by Kutupalong refugee camp. (Photo by Munir Uz Zaman/AFP Photo)