A woman receives a traditional cleansing in the church of San Simon in Iztapa, Chimaltenango, Guatemala, October 28, 2015. People in Guatemala revere San Simon, also known by his Mayan name Maximon o Ry Laj Man, on October 28 annually. For some devotees, San Simon is synonymous with prosperity and happiness, while others associate him with witchcraft, paganism and a protector for drunkards. Since the 19th century, devotees have offered money, liquor or tobacco in exchange for his blessings. (Photo by Jorge Dan Lopez/Reuters)

Jewish children in fancy dress during the annual Jewish holiday of Purim on March 12, 2017 in London, England. Purim is celebrated by Jewish communities around the world with parades and costume parties. Purim commemorates the defeat of Haman, the advisor to the Persian king, and his plot to massacre the Jewish people, 2,500 years ago, as recorded in the biblical book of Esther. (Photo by Dan Kitwood/Getty Images)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.