Palmeiras' Gustavo Scarpa celebrates with the trophy after winning the Paulista Championship in Sao Paulo, Brazil, April 3, 2022. (Photo by Amanda Perobelli/Reuters)

Revellers take part in the annual Gay Pride parade along Paulista Avenue in Sao Paulo, Brazil, May 29, 2016. (Photo by Nacho Doce/Reuters)

Activists participate in the Walk of Lesbian and Bisexual Women in Paulista Avenue, SP. The act was organized by the LGBT (lesbian, gay, bisexual and transgender) in São Paulo, Brazil, on June 2, 2018. (Photo by Cris Faga/NurPhoto via Getty Images)

Demonstrators wear masks depicting Brazil's former president Luiz Inacio Lula da Silva (R) and Brazil's President Dilma Rousseff (L) as they take part in a protest calling for the impeachment of Rousseff at Paulista Avenue in Sao Paulo, Brazil, December 13, 2015. (Photo by Nacho Doce/Reuters)

One hundred artists were given an opportunity to uniquely redesign 100 phone booths in São Paulo. The result is beyond all expectations. One hundred completely useless or just vandalized booths were transformed into incredible works of art.

Work: Live Connected
Artist: Juarez Fagundes
Address: Avenida Paulista, Parque Trianon – opposite the park

Models take part in the promotion of the Miss Bumbum (buttocks) beauty pageant, along Paulista Avenue in Sao Paulo, Brazil, on August 7, 2017. The annual Bumbum pageant to select the nation' s sexiest female buttocks will be held on November, 6 in Sao Paulo. (Photo by Nelson Almeida/AFP Photo)

The 27 curvy candidates for this year's eagerly-awaited Miss Bumbum pageant showed off all their assets as they paraded on one of Sao Paulo's busiest streets – Avenida Paulista – for the launch promotional race on August 8, 2016. Unsurprisingly, they stopped traffic. The girls will be fighting it out for the coveted title in a public vote before being whittled down to 15 finalists for the grand finale in November. (Photo by Leo Marinho/Splash News and Pictures)

Pontoons, which were previously used as a floating jetty, are seen on the cracked ground of the Atibainha dam, part of the Cantareira reservoir, during a drought in Nazare Paulista, Sao Paulo state February 12, 2015. Brazil's worst drought in 80 years has left the Cantareira system, that provides greater Sao Paulo with most of its water, with the lowest water level on record. Brazil's economy is already expected to post zero growth this year. Worse yet, since Brazil depends on hydroelectric dams for about three quarters of its electricity, power shortages are also possible due to the drought, federal officials have said. (Photo by Paulo Whitaker/Reuters)