A woman takes pictures with her mobile phone at a building, which is made by half of a replica of the Qinian Hall of the Temple of the Heaven (R) and half of a western building, at a studio for productions of films and television shows on the outskirts of Shijiazhuang, Hebei province, China, December 3, 2015. (Photo by Reuters/Stringer)

A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

A man lies on the floor during a ritual at the Sorte Mountain on the outskirts of Chivacoa, in the state of Yaracuy, Venezuela October 10, 2015. One long night every year in a mountainous rainforest in Venezuela, hundreds gather to dance on red-hot embers, enter trance-like states, and worship an ancient goddess known as Maria Lionza. Those who travel to the mountain known as Sorte in central Venezuela are practitioners of a cult that is built on local indigenous traditions. (Photo by Marco Bello/Reuters)

A close up of a Khon mask July 8, 2011 in Angthong, Thailand. The paper mache Khon masks, are part of the ornate glittering costumes used in the stylized classical Thai dance form known as Khon. (Photo by Paula Bronstein/Getty Images)

A competitor dressed up as Santa Claus jumps into the sea during the 102nd Barcelona Traditional Christmas Swimming Cup at the Old Harbour of Barcelona on December 25, 2011 in Barcelona, Spain. (Photo by David Ramos/Getty Images)

Czech fishermen sort fish during the traditional Carp haul at Lake of Dvoriste near Smrzov village, Czech Republic, 02 November 2015. Carp, the traditional Czech Christmas Eve dinner, is harvested primarly from the region of southern Bohemian lakes. (Photo by Filip Singer/EPA)

Sheep walk as they are herded to summer pastures in Serra da Estrela, near Seia, Portugal June 27, 2015. In late June, shepherds young and old in the Seia region of central Portugal start guiding sheep, goats and cattle to the Serra da Estrela, the country’s highest mountains, in search of better pastures. There they stay until the end of September. Modern-day shepherds may have mobile phones to keep in touch with family and friends, but their lifestyle has changed little for centuries. The sound of cowbells and the bark of longhaired mastiffs starts early in the morning as the animals – often decorated with traditional woollen balls on their horns – are herded up steep, narrow paths. (Photo by Rafael Marchante/Reuters)

A fisherman carries a silver carp during a traditional fish haul at the Horusicky pond near the town of Veseli nad Luznici, Czech Republic, Tuesday, October 24, 2017. Each autumn, Czech fishermen get to serious business of a century-long tradition of catching carp for Christmas markets. Southern Bohemia, where the Horusicky pond is located, with its elaborate network of ponds is at the center of the local carp universe. (Photo by Petr David Josek/AP Photo)