Pilgrims dressed in traditional Bavarian clothes attend the traditional Georgi horse riding procession on Easter Monday in heavy snowfall, in the southern Bavarian town of Traunstein April 6, 2015. Since the early 16th century, farmers have taken part in the pilgrimage to bless their horses. This tradition, the “Georgiritt”, goes back to the legend of Saint George, the horsemen's patron saint. (Photo by Michael Dalder/Reuters)

A girl walks along former railway tracks in the so- called “Tunnel of Love”, surrounded by arches of intertwined trees, near the Ukrainian village of Klevan, Rivno region, on August 6, 2018. The tunnel of about five kilometres in length is a botanical phenomenon, which became a cult place for tourists and couples in love. The tourist legend says that wishes of couples in love will come true, if the couple passes through the tunnel. (Photo by Sergei Supinsky/AFP Photo)

Schoolchildren from local schools take part in the children's races prior to the annual Pancake race in Olney, Buckinghamshire, England, Tuesday, February 25, 2020. Every year women clad in aprons and head scarves from Olney and the city of Liberal, in Kansas, USA, run their respective legs of the race with pancakes in their pans. According to legend, the Olney race started in 1445 when a harried housewife arrived at church on Shrove Tuesday still clutching her frying pan with a pancake in it. (Photo by Alastair Grant/AP Photo)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Legend by Damien Hirst in the gardens of Chatsworth House on September 9, 2011 in Chatsworth, England. The never before seen work by Hirst is part of the Beyond Limits exhibition of modern and contemporary sculpture displayed in the gardens of Chatsworth by Sotherby's between 9th September to 30th October 2011. (Photo by Christopher Furlong/Getty Images)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.