Moscow’s Red Square has seen its share of strange stuff over the centuries, from medieval public executions to artistic self-mutilations. But a giant Louis Vuitton suitcase took many Muscovites completely by surprise. The 9-meter high, 30-meter long building covered in iconic gold-on-brown pattern erected last week is to host a historic exhibition.

Four young, trendsetting architectural offices from Denmark, Holland and France along with PensionDenmark are the clever ones behind the Iceberg – a unique house building, sporting 11 pinnacles, situated at the outermost corner of Aarhus Harbour, thus having a spectacular view of Aarhus Bay and Kalø Cove and Aarhus City.

Brazilian actress Julia Stockler (L) and Brazilian actress Carol Duarte kiss while posing with Brazilian film director Karim Ainouz during a photocall for the film “A Vida Invisivel de Euridice Gusmao (The Invisible Life of Euridice Gusmao)” at the 72nd edition of the Cannes Film Festival in Cannes, southern France, on May 20, 2019. (Photo by Stephane Mahe/Reuters)

A model wears a creation for the Louis Vuitton Pre-Fall 2023 show in Seoul, South Korea, Saturday, April 29, 2023. (Photo by Lee Jin-man/AP Photo)

Natalia Lage Rainha de Drums of the Escola de Samba Inocente de Belford Roxo during a presentation in the parade of the Special Group of Carnival in Rio de Janeiro at Avenida Marques de Sapucai, Sambadrome in Rio de Janeiro on April 21, 2021. The Carnival parades that take place in February were postponed to this month of April due to the high number of cases caused during the pandemic caused by COVID-19 (Coronavirus). (Photo by Thiago Ribeiro/AGIF via AFP Photo)

Revellers are sprayed by a water cannon during a street party called “Bloco Das Barbas” in Rio de Janeiro, Brazil on February 18, 2023. Hundreds of street parties traditionally take place every year in the city before and during Rio de Janeiro's carnival. (Photo by Carl de Souza/AFP Photo)

Queen of drums, Sabrina Sato of Unidos de Vila Isabel samba school during the Champions Parade on the last day of Rio de Janeiro 2022 Carnival at Marques de Sapucai Sambadrome on May 01, 2022 in Rio de Janeiro, Brazil. Rio de Janeiro's iconic carnival returns to the sambodrome after a two year suspension and postponements due to the coronavirus pandemic. (Photo by Wagner Meier/Getty Images)

A woman visits the mirror installation “Mar de Espelhos” (Sea of Mirrors) ahead of its opening in Rio de Janeiro, Brazil on June 13, 2023. (Photo by Ricardo Moraes/Reuters)