Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

In this April 1, 2002, file photo, Mike Cole, of Jenkintown, Pa., right, performs a kick-flip over a trash can with his skateboard as tourists pose for photos in front of artist Robert Indiana's sculpture in John F. Kennedy Plaza, also known as Love Park, in Philadelphia. Granite slabs from Philadelphia's famed Love Park, a skateboarding mecca though for a long stretch an illegal one, are being shipped in 2017 to the city of Malmo, Sweden, nearly 4,000 miles away, for use in construction of a skate park there. (Photo by Douglas Bovitt/AP Photo)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

A muslim pilgrim walks through the site where dead bodies are gathered in Mina, Saudi Arabia during the annual hajj pilgrimage on Thursday, September 24, 2015. Hundreds were killed and injured, Saudi authorities said. The crush happened in Mina, a large valley about five kilometers (three miles) from the holy city of Mecca that has been the site of hajj stampedes in years past. (Photo by AP Photo)

Salt-resistant plants grow in sand made up of small fish bones on the shore of the Salton Sea before sunrise in an area where a controversial development would create a new town for nearly 40,000 people on the northwest shore of the biggest lake in California, the Salton Sea, on March 21, 2012 south of Mecca, California. (Photo by David McNew/Getty Images)