Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A woman gets ready for her performance at the backstage of the Heart restaurant in Ibiza on June 29, 2015. Take the Spanish chefs Ferran and Albert Adria, the Cirque du Soleil founder French Guy Laliberte and contemporary artists such as Japanese Takashi Murakami. Put them together on the luxurious Mediterranean island of Ibiza and shake well to get “Heart” an innovative multi-sensory experience. The idea of provoking emotions through a collision of avant-garde creativities appeared two years ago from Adria brothers and Laliberte's passion about art and cuisine. They met a decade ago at the famous restaurant El Bulli, closed in 2011. (Photo by Jaime Reina/AFP Photo)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Team Jayco Alula's Dutch rider Dylan Groenewegen (L) and Soudal Quick-Step's Belgian rider Tim Merlier (2ndL) crash at the end of the first stage of the Renewi Tour multi-stage cycling race, from Riemst to Bilzen (163,6 km) on August 28, 2024. The five-day race takes place in Belgium and the Netherlands. (Photo by David Pintens/Belga via AFP Photo)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.