To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A man dresses as a Minion tries to convince a tourist to have her picture taken with him, in Times Square, in New York, April 7, 2016. The assortment of costumed characters, painted naked women and ticket sellers who make the streets of New York's Times Square their office, catering to tourists, may soon be restricted after a City Council vote Thursday. (Photo by Rickey Rogers/Reuters)

Kindergartner Cameron McManus, 5, watches as a fellow student has his portrait made during “picture day” at Rogers International School on September 23, 2020 in Stamford, Connecticut. Students lined up outside to be photographed while socially distanced due to COVID-19 precautions. Most students at Stamford Public Schools are taking part in a hybrid education model, attending in-school classes every other day and distance learning the rest. (Photo by John Moore/Getty Images)