Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Undated David Yarrow handout photo of a gorilla as the self-taught wildlife photographer promotes his book, Encounter. (Photo by David Yarrow/Clearview/PA Wire)

A Ukrainian serviceman fires a 2S7 Pion self-propelled gun during military exercises near the village of Divychky in Kiev region, Ukraine, October 21, 2016. (Photo by Valentyn Ogirenko/Reuters)

Hotel staff practice self-defence skills after a training session given by team member of Special Weapons and Tactics (SWAT) team, in Hangzhou, Zhejiang province, April 7, 2016. (Photo by Reuters/Stringer)

This 1950s photo provided by the Estate of Vivian Maier and John Maloof Collection shows Maier in a self-portrait as she looks into a storefront wearing a hat in New York. New research about Maier shows the enigmatic Chicago nanny was obsessive about honing her skills as a photographer starting in 1950. (Photo by Vivian Maier/Estate of Vivian Maier and John Maloof Collection via AP Photo)

Elderly women wait for customers as they sell their self-made food products at a street market, with a graffiti depicting Russian President Vladimir Putin on the wall of a house seen in the background, in the town of Kashira, outside Moscow, Russia on October 10, 2017. (Photo by Andrey Volkov/Reuters)