“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

In northwest Russia, in a small village called Alekhovshchina, Nadia Sablin's aunts spend the warmer months together in the family home and live as the family has always lived, chopping wood to heat the house and making their own clothes. Sablin's book of photographs, “Aunties: The Seven Summers of Alevtina and Ludmila”, is published by Duke University Press. Here: “Two-Handed Saw, 2014”. (Photo by Nadia Sablin)

Christian Balderosdasco, 31, is being pulled up a mud pit after diving for 3 hours to look for gold on March 22, 2017 in Paracale, Philippines. Apart from tunneling and sifting sand, locals dive down murky swamps with the aid of a compressor with air flowing in a small tube for breathing, as they blindly swim under the mud for up to four hours to look for tiny rocks containing gold particles. For decades, local residents at Paracale town work in hazardous conditions scavenging under the earth and diving into tunnels filled with mud using only makeshift tools to mine for gold, often placing their health and lives at risk. (Photo by Jes Aznar/Getty Images)

Chief priest Gbenga Saala raises a cutlass to kill a dog during an annual prayer and sacrifice celebration of the iron god Ogun in Abuja, Nigeria, June 23, 2015. Every year worshippers offer a dog as sacrifice to Ogun, a traditional Nigerian deity, in hope of an auspicious year ahead. Taxi drivers, blacksmiths, panel beaters and mechanics – trades that depend on metal for their livelihood – pay homage to Ogun, led by high priest Gbenga Saala. As part of the ceremony, the priest pours the dog’s blood on symbols of these workers’ trade: keys, spanners and other tools piled up in a metal barrel. (Photo by Afolabi Sotunde/Reuters)

Organizers of an exhibition of ancient instruments of torture in Huai'an, Jiangsu province, have suggested that children, heart disease patients and people with high blood pressure stay away because of the vivid depictions of shocking cruelty. The exhibition has more than 200 instruments of torture on display in the 50,000-square-meter exhibition halls of a restored ancient building. Wax figures, along with sound and light techniques, are incorporated for scary effect. The local government said the exhibition is for tourists and historians to research ancient torture practices. (Photo by ChinaFotoPress)

Flocks of seagulls swarm small fishing boats in the first decade of January 2024 like a scene from Alfred Hitchcock’s The Birds. Colonies of Heuglin’s gulls can be seen almost every morning on the Yamuna River in Delhi, India. (Photo by Raghav Rai Ralhan/Solent News)

“Unexpected humour”. The Dog and the Faucet, in Kolkata, India on January 2017. (Photo by Pau Buscató/The Guardian)

A visitor watches the exhibit “Enchanted: Forest of Light” at Descanso Gardens in La Canada Flintridge, California U.S., December 9, 2016. (Photo by Mario Anzuoni/Reuters)