Peter Ver Ploeg carries Virginia Petrovek through the mud pit during the North American Wife Carrying Championship, Saturday, October 8, 2016, at the Sunday River Ski Resort in Newry, Maine. (Photo by Robert F. Bukaty/AP Photo)

Anne Leanzo, of Virginia, plays Ash from the Evil Dead movie and her daughter Gina, 15, plays Lilith from the Borderlands video game during Comic-Con 2017 in San Diego, California, July 22, 2017. (Photo by Bill Wechter/AFP Photo)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.